Browsing the Net Whilst Watching TV More Popular than Ever Says New Report
Another report comes across our desk saying that ever more people are browsing the internet whilst watching tv. It seems we have an insatiable appetite to surf and watch, its like a new national past time. A new report from Nielsen says that 60% of US residents are simultaneously watching tv and surfing the web at least once each month.
The Nielsen Three Screen Report shows that concerns about the internet killing off tv are way off the mark, and in fact the internet is growing tv audiences. “The initial fear was that Internet and mobile video and entertainment would slowly cannibalize traditional TV viewing, but the steady trend of increased TV viewership alongside expanded simultaneous usage argues something quite different,” said Matt O’Grady, Nielsen media product leader.
The report covers Q4 of 2009, which tracked viewing across TV, the Internet and mobile phones, found a 35% rise in the amount of time Americans used the TV and Internet simultaneously compared with the same quarter in 2008.
It found Americans now spend 3.5 hours per month watching TV while on the Internet. Active mobile video users grew by 57% over the year to 17.6 million from 11.2 million people, with much of the increase attributed to the growth of smartphones.
The report found that Americans now watch about 35 hours of TV per week and two hours of time-shifted TV via video recorders (DVR), with 25 to 34-year-olds making 
more use of time-shifting than any other age group. This follows on from a report from Ipsos showing Canadians surf the net more than watch tv.
The news makes perfect sense to me as i watch tv and browse the net all the time, looking up when something interesting happens. Using this technique i find i watch about 10 minutes out of every hour whilst making constructive use of the remaining time surfing.
Incoming TV searches:
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