Blockbuster Looking To Venture Into Online TV Market

News reaches us that former top video rental company Blockbuster is looking to venture more into the online tv market and compete with sites like Hulu.

Blockbuster already dabble in the online movie market with their blockbuster set-top box free if you pre order movies deal and movies on demand via Tivo

The CEO of Blockbuster, Jim Keyes commented that the company is interested in a “more robust TV offering” that could look like Hulu. Without naming names, he said he might consider a partnership to make such a thing occur.

Blockbuster Going Online?

Blockbuster Going Online?

He also said that Blockbuster would consider a couple of digital subscription services, one targeting children and the other targeting Spanish language consumers. They are also looking at becoming some sort of player in the distribution of original films.

He made the remarks during a Q&A session at Citi’s Global Entertainment, Media & Telecommunications Conference in San Francisco. Before that, his prepared remarks focused on ongoing efforts to ward off competition from Netflix and Redbox and on Blockbuster’s intention to delve deeper into video games.

Blockbuster sure need to do something soon to compete with Netflix and Redbox rivals who are trouncing them from different angles. The very future of Blockbuster may rest on it.

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Steve Sanger
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