Blip Study Shows Online Viewing Rises 26% in 6 Months
Consuming streaming content on the web is gradually infiltrating all areas of society, and at the expense of cable TV, as viewers continue cutting the cord. This has been further confirmed by a new study carried out for video sharing site, Blip.tv. The study carried out by Dynamic Logic found that viewers are watching more content online at the expense of TV viewing.
Viewers love online streaming at the expense of cable
According to the 1500 respondents of the study, in the last six months viewing video on their computer grew by 26%, watching on a mobile device grew by 19% and watching video on game consoles grew 18%. The growth in web watching had to come from somewhere, and the loss is being felt by cable companies as the study showed that watching cable TV fell by 9% in the period
The migration online is not confined to the younger generation either, average age for web viewers is 33 and both male/female, and most are college educated. The time that most viewers watch is during the 8-11 PM primetime slot, second popular time was 6-8 PM.
Speaking about the study, Dina Kaplan, co-founder of Blip.tv said, “It’s clear from the research that web series fans are beginning to watch less television, while at the same time increasing the amount of content consumed on the web. It’s also significant that our viewers are more accepting of advertisements on web series, perhaps because fans are grateful to the advertiser for making the show possible.”
The study also looked at viewers’ attitudes toward online advertising and showed that Advertising is accepted more for for original oweb content than for television streaming. 43% of Blip.tv’s audiences reacted positively to pre-roll ads on original online series, compared to 30% who reacted positively to pre-roll advertising on television content online.
Blip.tv had a recent overhaulof their website to try and turn it into an online destination for original web TV shows, aggregated content and independent web only shows, series and webisodes.
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