The traditions of Christmas may still remain, but when the activities or gifts regarding the watching of content is concerned, the holiday, like the rest of the year, is slowly moving towards digital, after streaming platform Blinkbox revealed research they commissioned which revealed that close to half (43%) of adults in the UK region are planning to watch ‘more on-demand TV than ever before’ this Christmas due to the ‘repetitive TV schedule’.
The research, taken on by OnePoll on Blinkbox’s behalf, measured the opinions of 2,000 UK adults from 13-16 December, and ended with the revelation that Boxing Day is the ‘most popular day’ of the holiday period when it comes to watching films and TV shows.
However, most of those questioned (80%) noted that they were ‘fed up’ with the Christmas TV schedules, with a high quantity of repeats for shows/movies that are repeated each year on linear TV schedules. For this main reason, it is believed that more people will defy television tradition to see what on-demand content the internet has on offer, as Blinkbox promise to provide alternatives to the repeated repeats that they dub ‘as appetising as cold sprouts’ (presumably making Blinkbox the only slightly more appealing warm sprouts).
From the survey, it appears as though around 20% of people have announced their intentions to match that sentiment and watch less TV-based content this Christmas, meaning there is plenty of free minutes and/or hours for Blinkbox to try and capitalise on.
Banking their hopes on Blinkbox gaining more users on 26 December primarily through their presence on Tesco-brand budget tablet Hudl (which due to their shared management will naturally steer new users in the streaming service’s direction), and provide a final boost to their 1,230% rise in tablet use in the year 2013. Blinkbox transactions through games consoles and connected TV sets are also noted as sharply increasing this year, with a total of 500% from 2012.
Michael Comish, the ‘group digital officer’ of Blinkbox owners Tesco and the streaming platform’s co-founder, said of their plans in the increasingly-difficult market: “Being able to enjoy the latest and greatest movies and TV shows on multiple devices on your own terms really spells the end of the TV turkey at Christmas. We have seen the usage of tablets and games consoles for buying and watching movies and TV surge in 2013, building faster as we head towards the festive holidays. We expect demand to peak around Boxing Day with momentum continuing into the post-Christmas weekend.
“The great news is that Brits aren’t watching less TV – they are enjoying better content on a variety of screens. For some that means time on their own with their favourite show but for many it’s still a shared experience in front of the TV. The difference is that access to more and more great content on demand will mean less of us are dozing off in front of the screen by 8pm.”
Looking to take advantage with the launch of what they call their ‘biggest ever January sale’ starting on Boxing Day as ‘hundreds of movies’ experience price reduction, will the digital video revolution be see some key steps taken in the UK before the year is out?