BitTorrent is the one name that most people will generally associate with the use of TV torrents online, but the site themselves are pressing to change their public image after further concerns.
The company have launched a redesign of their webpages in an attempt to change perceptions that they are a hub of internet piracy, fiercely promoting their credentials for being a ‘legitimate file-sharing service’.
BitTorrent are aware of the fact they are synonymous with the more underground activity on the internet, but maintain that their site is not built for that purpose, and through their ‘major redesign’ are now stressing that point with their new ‘Bundle’ format. This service is claimed to be an ‘experimental online store’ offering users site partner content to download for an ‘optional fee’, with one of the first partners to work under this method being the band Public Enemy with the release of their new single at the store.
BitTorrent’s ‘vice-president of marketing’ Matt Mason spoke out in defence of his company and of the piracy ‘myth’, which he claims occurs ‘outside BitTorrent’s ecosystem’.
Company spokesman Christian Averill noted: “The piracy itself is happening outside of the protocol. The technology is exploited as part of [the] technology stack used for piracy. As such, it is only the pipes that content moves through. You can not rip a DVD with BitTorrent technology and there is no infringing content hosted on BitTorrent and pirated content is not promoted on BitTorrent.”
Speaking of the claims that popular HBO fantasy series and online piracy target Game of Thrones became the ‘most downloaded show’ of all-time on BitTorrent recently (at around 5.2m downloads per episode), Mason explained of BitTorrent’s non-involvement in the matter: “The idea of a ‘BitTorrent Piracy Record’ is a complete fabrication. Because there’s actually no such thing as a ‘BitTorrent piracy record’. Because piracy happens outside the BitTorrent ecosystem. We don’t host infringing content. We don’t point to it. To pirate stuff, you need more than a protocol. You need search, a pirate content site, and a content manager. We offer none of those things. If you’re using BitTorrent for piracy, you’re doing it wrong.”
Despite the comments, though, there are obviously people who think they are ‘doing it right’, and that BitTorrent is more than the most popular way to legally share files, and unless BitTorrent do something drastic to change that image, it is an association that is not going to go-away due to the open nature of file transfer…