BBC Iplayer blowing the competition away
BBC Iplayer blowing the competition away
When the BBC’s on demand TV catch up service, the iPlayer was launched in July 2007, nobody realised just how big it would become.
The player is currently being viewed for over an hour each week by around 25 percent of consumers.
The research looked at over 1000 consumers online TV viewing habits, and found that catch up TV viewing on their PC’s and laptops was becoming a normal part of everyday life.
The survey found that consumers who watch on demand catch up TV:
* 81% use a online TV service once a month.
* 54% use a online TV site every week.
* 6% use a online TV service every day.
The BBC’s iPlayer was the most popular online TV service, but in addition to the iPlayer the Olswang survey found that 17% of respondents watch legitimate online TV services other than iPlayer for at least one hour a week and 9% of participants view illegal online TV shows and movies for at least an hour weekly.
Has iPlayer changed how we watch TV?
Which? online TV services expert Natalie Hitchins says: ‘The BBC iPlayer has radically overhauled the way viewers watch TV, taking the concept of online television from a niche pastime enjoyed by a handful of die-hard technology fans to a mainstream service used by more than a fifth of all consumers every week.
‘In the space of a year the iPlayer has moved rapidly ahead of its rivals by constantly innovating to become the most flexible and accessible online TV service available to UK TV viewers.
‘Streaming and downloading TV programmes is a broadband bandwidth hungry activity – so if you’re planning on using iPlayer or other TV over broadband services regularly, switch to an uncapped broadband package or keep a close eye on how much you are downloading.’
For more on a range of online catch up TV services including the BBC iPlayer, ITV Catch Up, Channel 4 on demand and Sky Player plus other online film and TV services, take a look at our online tv websites guide and read our definitive internet tv guide.
worldtvpc.com
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