BBC Bring Mobile Rock To Viewers For 2013

While it is still at least 4 months away, some people over the British Isles are already planning out their summer to incorporate a bout of music festival-ing, but for people that can’t join the masses standing in a wet field listening to music coming from a stage they can barely see, the BBC are preparing to offer more features than ever before on their ‘music broadcasting’ coverage in 2013.

glastonbury_festival_2011The public broadcaster revealed that they will be implementing more features to cater to online and mobile viewers for their contracted music events over the next year, basing their plans on the successful digital model used as part of coverage of the 2012 Olympic Games and BBC’s Hackney Weekend festival event during 2012.

Both of these events were notable for their extensive coverage across all BBC platforms, most notably mobile, which for the Hackney Weekend recorded 37% of all the music event’s viewers, a record for the corporation.

In a first-ever occurrence, the BBC’s coverage of the Pilton (England)-based Glastonbury Music Festival (which returns from an Olympic-based hiatus in 2012) will offer mobile streaming on ‘multiple stages’ for the event between 28-30 June, enabling viewers the chance to see their favourite bands live with quality coverage ‘as if they were there’.

By providing a wider range of choice (including ‘Live Lounge’ sessions on BBC Radio 1, ‘In Concert’ programmes on Radio 2, and a range of miscellaneous coverage also available for streaming or catch-up), the BBC have announced an aim to provide ‘the slickest and most comprehensive mobile coverage’ ever seen for a music festival, and have estimated that because of their initiatives, around 50% of all viewers of their coverage will do so through a smartphone or tablet computer device.

BBC ‘acting director general’ Tim Davie summarised of the broadcaster’s intentions: “Our ambition this year is to offer music fans unprecedented coverage of live music. On desktop, mobile, tablet and connected TVs, we will bring BBC audiences closer to the music they love by offering a full performance or festival-goer experience for those who can’t be there.”

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