Unlike general opinion of the console as a whole, the Xbox TV brand appears to be making efforts towards positive technological developments, with viewers on the Xbox One set to experience a unique form of new channel.
Naturally choosing their most popular brand as the focus of the network, the Xbox’s exclusive ‘Halo Channel’ is edging closer to release, with the confirmation that there will be integration between the TV schedule and the gaming side of the ‘entertainment product’.
It is noted by Halo developers 343 Industries that watching content on the network will unlock in-game content for the player, specifically for titles Halo 5: Guardians and The Master Chief Collection.
343′s Kiki Wolfkill claimed that rewards can be claimed by watching and interacting with original series such as Halo: Nightfall, stating to Polygon: “When you get to the end of a show it will show you all the things you’ve unlocked and experienced, and another key part of that is rewarding you for the things you’ve done in the channel and ecosystem. So, Halo: Nightfall for instance will have unlocks in The Master Chief Collection and in the Halo 5 beta that will carry into Halo 5, and vice versa. What we really want to do is create this really seamless ecosystem that allows you to experience different things together, and be rewarded for that.”
She added of the channel’s contents: “We will always curate a stream so that it almost feels like a traditional television network, but also has video on demand underneath it so you can always choose what you want to watch, when you want to watch it and create your own queue, your own playlist.”
First announced at the gamescom briefing of Microsoft in Cologne (Germany) last week, the Halo Channel is designed to be a hub of Halo content, with video highlights of multiplayer games, original Halo-related programming, and features offering more information on the universe of the futuristic game franchise. Will a dedicated network for a single brand be a successful move for a 13-year-old gaming franchise. Being a Microsoft-exclusive property for its entire life, it’s at least in the right place for it…