UK media regulatory body Ofcom have recently proposed a shake-up to the way that live TV displays subtitles, claiming that a mandatory delay period could be a method implemented in order to lessen the possibility of error.
The system would be one only made to ‘improve the quality’ of the broadcasting service, with a several-second gap believed by the organisation to be enough time to make any necessary amendments such as the one pictured.
That example occurred in an episode of ITV chatshow Loose Women, which along with a caption from BBC Weather provided visible instances of errors made in this department.
The plans come after Ofcom reviewed the current system and asked for feedback from TV viewers, with the primary recommendations to emerge being that the ‘timing and accuracy’ of live show subtitles was questionable and needed to be fixed, including ‘words lagging behind voice’, ‘freezing’, and typos.
A summary statement from the regulator read: “Viewers have made clear that there are continuing problems with the speed, synchronisation, accuracy and presentation of live TV subtitling.”
Ofcom representative Claudio Pollack added: “Ofcom wants to see an improvement in the quality of subtitling on live programmes for people who are deaf and hard-of-hearing. Our proposals will help identify the areas where broadcasters can make progress, leading to a better viewing experience over time.”
Although the implementation of subtitles by broadcasters is only formally required in the case of an ‘average viewing share’ of over 0.05% for its network, the demand is believed to be quite high, with 7.6m adults said to ‘actively use’ subtitles, though just 1.4m of them were classed as having a hearing impairment, so with its popularity extending far beyond necessity, is subtitling an issue that demands more respect than it currently receives for current live broadcasts?
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