Apple is said to be planning to launch its iTV platform this September running the iOS and priced at around $99, and iTV is supposed to be a revamped version of their existing Apple TV, though Apple made no announcements to this fact.

Digg founder, Kevin Rose mentions in a blog post that he has heard rumors that iTV will “run the Apple iOS same as the iPhone iPad, and be priced around $99. From what I hear, we should expect to see the iTV launch in September,” he said.

It’s unclear as to who Rose is talking to at Apple about iTV, as the company are notorious for keeping things close to their chest when it comes to product leaks.

Rose said he heard that iTV will include iOS TV applications. “Expect to see an iPhone/iPad-like marketplace for television applications [like] video sharing, streaming, recording apps, interactive news apps, and of course, games,” he wrote.

Users would also be able to select from a menu stations, according to Rose. Networks like NBC or ABC could “directly monetize and distribute their content, [which] will eventually destroy the television side of the cable and satellite industry, as your only requirement to access these on-demand stations will be an Internet connection,” he wrote.

Rose also talked up MobileMe video and picture sharing, as well as the possibility of the iPad becoming a “big, bad-ass remote control.”

Rumors about a revamped Apple TV first came to light in May when Engadget reported the new version would be $99, tap into cloud storage, and essentially be an iPad without a screen. There was roumour that this might be a Steve Jobs’s “one more thing” at the iPhone 4 launch,.

The last update to Apple TV in 2009 with Apple TV 3.0, which added streaming Internet radio as well as some iTunes updates. Apple has not confirmed any events for around September, the company’s September press events usually focus on music, so stay tuned. One thing though that won’t get a look in – the Beatles on iTunes. John Lennon’s widow, Yoko Ono, recently stopped that idea.

And of course there is the thorny issue of a possible court battle with UK broadcaster ITV over the use of their name.

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