Apple TV is So Small Its Just Treated As A Hobby
For Apple , the internet tv side of their business is so small that they consider it just a hobby – So says chief operating officer of Apple, Tim Cook. He spoke at the Goldman Sachs tech conference in San Francisco, saying that their internet television project was “still a hobby,” that occupied a small space in a market that. And that market is still small in the grand scheme of things.
Apple, he said, focuses on businesses with huge markets. But, he said, Apple would continue to keep its irons in the fire because “our gut tells us there’s something there.” It also doesn’t hurt that Jobs & Co. saw a 35% bump in Apple TV sales last quarter compared to a year ago.
Cook also put to rest rumors that Apple could possibly make televisions, a sideline that most watchers agree would be a step back for a company that generally focuses on “new” rather than just “better.”
“Today, the go-to-market model for Apple TV is very difficult,” Cook said. “Because it would seem that that go-to-market model would lead to the TV. And we have no interest in being in the TV market.”
Heres what he said in full:-
On Apple TV:
“Apple TV is still a hobby. The reality is that Apple TV is in a market that is very small today….But we’re going to continue to invest in it because our gut tells us there’s something there….We have no interest in the TV market.”
Considering the dominant position they currently hold in the online tv market, all i can say is “God help us when they do decide to take Apple TV seriously!”
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