Apple TV Is Number One Smart TV Device
Devices that turn a standard TV into a smart internet connected TV are in plentiful supply, with high profile makes such as Roku, Google TV and Boxee. But an unlikely device has the lead in the market, and that device is the Apple TV set-top box.
Apple TV rules the connected market
The small in size and small in price ($99) device from Apple has (according to Strategy Analytics), managed to achieve over 4 million sales out of the nearly 12 million devices out there. Currently only about 8% of US households are connected, but that number is expected to explode in 2012.
Great results for a company whom the Apple TV box was famously considered just a ‘hobby’ product, as it gives Apple a 32% share of the connected TV market making them the unlikely leader.
Currently viewers have a choice between buying an internet ready TV set or getting connected using a Blu-ray player or set-top box. A smart TV box offers a very inexpensive taste of online TV on the big screen. Once connected, users can get access to streaming movies and TV shows and download apps, widgets and games to their TV set.
The famous hobby quote that keeps getting repeated came courtesy of Apple’s chief operating officer, Tim Cook who said at a Goldman Sachs conference in San Francisco in Feb 2010 that the Apple TV project was “still a hobby,” that occupied a small space in a market that. He did redeem himself somewhat though when he added, they would keep their irons in the fire because “our gut tells us there’s something there.”
The Apple TV device had a re-designed last year making available more streaming options and removing the old harddrive thereby reducing the cost. Other than iTunes downloads, Apple TV also has several third-party streaming apps such as Netflix and YouTube.
It has also been rumored that Apple will launch a dedicated internet connected HDTV set in 2012, which may or may not make the Apple TV device redundant. But the smart money is on Apple keeping both products.
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[...] Internet Conference’ on Tuesday, Cook claimed that following the sale of 1.4 million ‘Apple TV‘ set-top box units during the last quarter, the company are set to further step up their [...]
Apple tv is a joke and always will be….
pay services other companies offer for free and better…. way slower than an integrated smart TV.
Limited content compared to others.
Look at something like the LG oled its amazing and blows everything apple makes out of the water.