If you had the choice of watching cable or using an itunes interface for all your tv needs, which would you choose?

Apple is pushing the idea to the TV and cable networks, pushing for a $30 per month iTunes subscription service allowing viewers to watch the same shows they currently watch on cable. And they are looking to launch in 2010.

Apple have in the past looked into video subscription services, but the idea has not been warmly received due to content providers beleiving they would lose viewers to more lucrative traditional advertising models. However, now that internet TV is booming, Apple may have more success this time.

Apple’s sales pitch to the networks is of course its mammoth user base currently sitting around 65 million iTunes account users who may just be persuaded to pay $30 a month for subscription content. content providers could find a new revenue stream in the digital space.

So far, The Wall Street Journal reports that none of the major media companies have agreed to a deal with Apple, the guessing is that if a company was to agree a deal it would be Disney. Steve Jobs is Disney’s largest shareholder and Apple and Disney have an existing content deal.

Its a good time for Apple to be pitching this idea. They have a large user base of 65 million iTunes users that are accustomed to monthly subscriptions and television viewing is getting ever more Internet based. If Apple plays its cards right, it could end up an online tv winner.

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4. Cable companies muscle in on internet TV
5. Apple getting into streaming TV in a big way