Apple Siri TV Could Get Some Movement
Apple’s planned development of an integrated TV set have stepped up a level in the past few days, with Japanese electronics company JVC reportedly signed up as producers of the proposed ‘iTV’ device, which is thought to be planned for a launch in 2012.
It has been suggested for a long time that Apple were planning to make the next step in their series of technological developments a TV product, with reports claiming that the set will have the voice control of Siri amongst a series of potential innovative features, with the company’s senior engineer Jeff Robbin thought to be in charge of the product’s creation.
Peter Misek, who is an analyst for American bank Jefferies said of how rivals have reacted to the news: “Other TV manufacturers have begun a scrambling search to identify what iTV will be and do. They hope to avoid the fate of other industries and manufacturers who were caught flat-footed by Apple.”
In addition to the Siri addition, compatibility with other Apple devices and Internet connectivity, Apple’s TV set is now rumoured to also be including a motion sensor-based control system, in a format not too dissimilar to the Kinect add-on to the Xbox 360 games console. This is supported by the fact that the company last month filed for a US patent under the description of: ’real time video process control using gestures’, with plans also listing the use of infrared and motion recognition, amongst other sensors.
The product, if made could become another tribute to Apple’s late co-founder Steve Jobs, who put the wheels of the project in motion with his apparent plans for a TV set, of which he said at the time he had finally ‘cracked’.
While Apple’s first entry into the TV market (with a set-top box) did not run so smoothly, will a more serious attempt end up with groundbreaking new technology becoming the standard bearer for TV sets, or could the planned new features be written off as unfunctional gimmicks?
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