Apple look set to change their branding process, with new rumours of their next iPhone’s name seeming to confirm the upcoming product itself.
In a surprise alteration to their product identity, the branding will follow on from their move last week of calling their new iPad tablet computer ‘the new iPad‘ as opposed to the long-predicted ‘iPad 3′. Company representatives had later claimed that it did not take the name ‘iPad 3′ because it would have been ‘predictable’.
The same is now expected to apply for the newest version of the iPhone, and while the name ‘iPhone 5′ has already been deferred once (in favour of ‘iPhone 4S’), it seems as though the title will never come to light, with a summer announcement said to be planned for a product that is set to be called ‘the new iPhone’.
Website 9to5Mac , an external blog on Apple-related matters, claimed that the move is being made to streamline the identity of all the company’s products, in line with the methods used by the ‘computing’ division since day 1. The site wrote: “About two weeks ago we got a tip from a reliable source that Apple was going to call the iPhone 5 (or whatever) – the ‘new iPhone’. That seemed a little nuts at the time but what a difference a Keynote makes… Apple chopped the suffix off the iPad as part of a branding makeover that will likely expand. Just like iMac is not called iMac 1,2,3 it looks like Apple won’t be doing the numbering on iOS devices (though it never did with the iPod touch).”
Regardless of the name, the device is set to be supported by the new iOS 6 ‘mobile operating system’, and could see the company bring in a planned ‘iMaps’ feature as opposed to the long-standing application Google Maps. Other features for the new smartphone are thought to include a faster processor (A5X), a 5-megapixel camera, ‘high-res retina display’, and 4G connectivity. Despite these developments, though, will the lack of a new number at the end of the product title make customers consider it a step backwards for Apple?
I think its a good idea. Do we really want to be waiting anxiously for the iPhone 10?
It’s a good idea, imagine when we get to iPhone 9, or iPhone 27???