The decision in the UK courts regarding the local leg of the long-running Apple-Samsung patent disputes appeared to put much of the issue behind the pair, with Apple required to show small text adverts (on their website and regularly in newspapers for up to six months) that apologise for their reputation-destroying campaign on the South Korean company, though the issue could now be reignited after the American giant’s latest (and somewhat predictable) move.
The UK version of the Apple website, currently featuring a promient display of their latest new product (the iPad mini) was required to permanently host the message of apology to Samsung, which Apple as any self-respecting corporation in that situation would do and represent it in fine print at the foot of the page, though they have now pushed the limits that much further by expanding their homepage to push the message into a position that needs to be scrolled down to reach by users.
The message, which is legally required to remain on Apple’s UK site until April 2013, reads: “On 25 October 2012, Apple Inc. published a statement on its UK website in relation to Samsung’s Galaxy tablet computers. That statement was inaccurate and did not comply with the order of the Court of Appeal of England and Wales.”
While the issue will not be one that should attract that much attention in the overall series of cases around the world (especially with billions of dollars on the line in the US), how much of the ‘damaging impression’ on Samsung in the British market will be cleared by the time Apple’s ‘sentence’ is over?