Amazon’s section for original content have announced plans to ramp up their output for the year 2014, not only in quantity but in quality as well, with plans for all their ‘original drama and comedy’ shows to be made in the 4K ‘Ultra HD’ format from next year onwards.
The decision is the first for providing Ultra HD content on a large scale through any network (online or off), and becoming available through American streaming service Amazon Prime Instant Video and UK-owned brand LoveFilm, will see owners of 4K TV sets able to access any new original content that gets put to series, in the format that their technology intended.
The format is cited as being a 3840 x 2160 resolution, 8.3 million-pixel screen that is 4 times as powerful as more commonplace HD technology, and is one which many big-name providers of TV and streaming around the world are looking to implement more next year, including American streamers Netflix and UK satellite broadcasters Sky.
Amazon’s efforts in this, meanwhile, will focus primarily on five original pilots made next year (Bosch, Mozart in the Jungle, The After, The Rebels and Transparent, which are now guaranteed to be filmed in 4K if put to series, under a process that will once again be determined by user feedback on the test episodes.
Amazon Studios director Roy Price summarised: “As a premium original content creator, we’re excited about 4K and the future of Ultra HD technology, particularly as we move into drama series next year. All of the pilots and series we produce next year will be shot in 4K. That includes our first ever drama series that we will greenlight next year – we think customers are going to love watching these series in the highest resolution ever available to consumers and we can’t wait to deliver it.”
Having offered a free online ’4K Ultra HDTV Guide’ to assist consumers in how to get the most from the new technology should they choose to buy from the retailers, could their Amazon Studios division be in a handy position to provide first-hand suggestions on how to best use the third-party products?