Users of online retailer Amazon’s delivery-and-streaming service Amazon Prime are set to have a new selection of content to watch online, following a confirmed deal with cable TV specialists Viacom yesterday.

The licensing arrangement with Viacom now allows Amazon to stream selected content from a number of networks broadcast on Viacom platforms, including MTV, Spike TV, Nickelodeon, Comedy Central, VH1, TV Land, and CMT, amongst others. The move brings the number of accessible videos to Amazon Prime members up to 15,000, as the Seattle (USA)-based retailer look to compete with online streaming rivals such as Netflix.

The integration of the content will most likely also apply to the company’s own-brand tablet computer Amazon Kindle Fire, for owners of the product with a Prime subscription.

Shows being offered are said to encompass all age groups, with Jersey Shore, The Hills (MTV), SpongeBob SquarePants, iCarly, and Dora the Explorer (Nickelodeon) amongst the best-known names featured. Not included in the agreement are films from Viacom-owned Paramount Pictures (who are exclusive to Netflix), and select series from Comedy Central.

Amazon ‘director of video content acquisition’ Brad Beale said of the arrangement: “We are constantly working to improve the service by adding the shows that our customers enjoy the most. This deal with Viacom brings Prime customers and Kindle Fire users thousands of comedies, kids’ shows, reality TV and much more from some of the best cable networks available.”

The announcement of the Amazon-Viacom content deal comes just days after Redbox revealed their plans for a new video streaming service with telecommunications company Verizon, a further indication that the pressure from rivals is hotting up towards online streaming’s market force of Netflix. Will Amazon Prime be the one to put a further dent in Netflix’s dominance?

Crazy Matt Cazzy into all things hi-tech, gizmos and gadgets. If its just out, i want it. Loves watching tv on every device ever invented that can handle it

Matt

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