Amazon Launch App Store Internationally

The ‘Amazon Appstore‘, the official challenger to the likes of Apple’s App Store and Google Play from the online retail specialist, is set for widespread global access, with the service this week launching to customers in close to 200 different countries, including those that already have access to the store.

amazon_appstoreUsers are now able to perform transactions of buying apps and games via their computer web browser as well as through a supporting Amazon/Android device, the first time that the provider has offered a greater level of accessibility to its online customers.

The launch notably includes the revival of several apps that have become part of Amazon Appstore’s ‘Free Apps of the Day’ hallmark, including Fruit Ninja, Tetris, and Cut the Rope: Experiments, amongst others.

The update to the store, combined with the impending global roll-out of Amazon’s ‘Kindle Fire’ budget tablet computer (releasing to ‘over 170 new countries’ that had not yet received access to the product), will see users worldwide become able to purchase apps or games throughout the online store for usability on any ‘compatible Android device’, with the purchase tied to their account enabling access across any supporting product.

Amazon’s ‘apps & games’ vice-president Mike George summarised the more widespread store now on offer, stating: “We are thrilled to be expanding the reach of our global app distribution to nearly 200 countries. We think our customers will love the app selection we have to offer and also find features such as Free App of the Day and personalised recommendations very helpful as they discover and explore new apps and games. By further expanding the distribution of apps to millions of customers around the world we are continuing to make it easy for customers to enjoy their Amazon apps on Kindle Fire and any Android device.”

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