Days after expanding their Cloud Player music streaming service, Amazon have revealed an expansion for the Amazon Instant Video streaming platform, with Apple’s handheld devices iPhone and iPod Touch now added to the list of homes that the platform resides on in it’s home country of the USA.
Users of the Apple handsets are now able to directly stream or download from a catalogue of thousands of movies and TV episodes, as they have been able to with iPads in recent times.
In addition, customers will be able to review the list of their past purchases (and access the content where applicable) via the official app, while as with the music streaming service, people who subscribe to a premium Amazon service (in this case, Amazon Prime) will be able to access enhanced features, with Prime members able to go through an expanded 30,000-strong ‘Prime Instant Video’ library of TV shows and films.
Amazon’s ‘vice-president of video’ Anthony Bay said of the developments: “Our customers tell us they want the convenience of being able to watch all of their movies and TV episodes, wherever they are. Today we’re excited to extend our ‘buy once, enjoy everywhere’ approach to iPhone and iPod touch users, giving customers the chance to enjoy more than 140,000 titles from Amazon Instant Video and more than 30,000 titles from Prime Instant Video anytime, anywhere.”
The app for iOS systems also enables a ‘Watchlist’ option to track feature, enabling users to bookmark and keep track of all content that they plan to watch at a later date. Launched in April, the PlayStation 3 games console was the first hosting platform or device for the Amazon Instant Video service (which is also a key feature of Amazon’s own-brand ‘Kindle Fire’ budget tablet computers), but will an expansion to one of the most popular products on the market offer a significant boost to subscriber numbers?