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Matt Feb 16th, 2012

Aereo Plan New Service For New York

A new internet streaming service entitled Aereo is planning to make a big impression in the online viewing market, despite planning to use broadcasting equipment the size of a thumbnail.

Aereo are set to launch a trial version of the service in New York City (USA) starting 14 March in order to test the reaction of their potential audience, offering HD coverage of all American ‘broadcast television networks’ alongside local channels, being aired via desktop browsers, connected set-top boxes, or on portable devices, such as the iPad. Compatible networks will include Fox, NBC, ABC, CBS, PBS, and CW, amongst others.

They are also aiming to make price a unique selling point, claiming that they can offer for a $12 a month subscription much of what a $100-per month cable services, adding that this legal option of streaming combined with other internet-based services could be seen as a cheaper and more effective alternative to ‘closed circle’ cable providers.

Upon subscription, a user will be allocated a single ‘antenna’ based in the company’s data centre, with the small size of the devices meaning that Aereo can host a potentially huge number of customers in just one room at their base. Users will then be able to tap into the feed of their antenna to view live and catch-up (via a personalised remote storage/DVR option) content.

Aereo’s founder and CEO Chet Kanojia said of the service, which he claims is directed more towards casual, ‘basic-channel’ viewers: “If you have this and you have Netflix, you absolutely have the ability to not have a standard cable subscription.”

A financial backer of the concept Barry Diller added: “Anyone will tell you, whether it’s Amazon or Hulu or Apple, that they can’t get enough programming that people want to see to – so to speak, ‘break the chain’ — because all of the programming is controlled within the circle. Aereo pries over-the-air broadcast television out of that closed system.”

With the beginning of their trial roll-out now less than a month away, will a high-concentration of potential customers to ‘available space’ work in Aereo’s favour in New York?

Latest TV searches:

Aereo antenna

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Tags: aereo, online streaming, online tv, subscription serrvice
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13 Comments

  1. TV Networks Halt Aereo With Legal Claim
    TV Networks Halt Aereo With Legal Claim March 2, 2012 at 8:25 am

    […] Inc., the company behind a recent ‘revolutionary’ approach to creating internet TV servers, are set to have their service closed down before they have even started, as local networks in New […]

  2. Aereo TV Hit Back With Countersue Claims
    Aereo TV Hit Back With Countersue Claims March 13, 2012 at 1:17 pm

    […] around with his claims. Aereo is a planned online TV subscription service that was scheduled to launch a trial run in New York City (USA) tomorrow, though networks claim that the streams that will be broadcast through […]

  3. Established Companies Shouldnt Hinder Online TV Says Aereo Backer
    Established Companies Shouldnt Hinder Online TV Says Aereo Backer April 25, 2012 at 12:03 pm

    […] chairman IAC/InterActive Corp. and backer of online TV service Aereo, Barry Diller has been arguing that the established TV and cable companies should make room for new […]

  4. Aereo Escapes Shutdown In Victory For Internet TV
    Aereo Escapes Shutdown In Victory For Internet TV July 12, 2012 at 4:25 am

    […] Aereo works by retransmitting traditional OTA TV broadcasting via their own servers and sending the signal to any internet connected device for a $12 monthly subscription fee. Aereo supply every customer with two mini antennas that act to stream live TV and the other sends DVR signals for recorded stuff. […]

  5. Cablevision Criticizes Aereo In Streaming Copyright Case
    Cablevision Criticizes Aereo In Streaming Copyright Case September 25, 2012 at 10:47 am

    […] Streaming start-up company Aereo, who angered US broadcasting companies by retransmitting signals over the web, have had an additional kick in the teeth as cable company Cablevision say they are violating copyright laws. […]

  6. Mobile Is The Future For Watching Live Television
    Mobile Is The Future For Watching Live Television October 2, 2012 at 12:20 pm

    […] from attempting to get audiences to start watching television on the small screen. Another company, Aereo, has been facing stiff legal fights since it was […]

  7. Aereo Raise Profile Further With $38m Funding
    Aereo Raise Profile Further With $38m Funding January 9, 2013 at 9:27 am

    […] internet TV start-up Aereo, a New York City (USA)-based service that looks to offer online streaming to subscribers via their own remotely-stored ’thumbnail […]

  8. Aereo Plans Expansion To 22 New Markets In 2013
    Aereo Plans Expansion To 22 New Markets In 2013 January 9, 2013 at 7:43 pm

    […] to CEO Chet Kanojia, the company has been utilizing its resources to bring Aereo to users across the country, expecting to reach 22 new cities by the end of the year. Aereo is […]

  9. Aereo Plan For Trial Streaming Roll-Out Following Court Victory
    Aereo Plan For Trial Streaming Roll-Out Following Court Victory April 1, 2013 at 3:43 pm

    […] Developing streaming service Aereo has received a key break in their prospects today, following the confirmation of a court decision in New York City (USA) that supports their right to rebroadcast network content believed by the channels in question to be copyrighted from such a purpose. […]

  10. Aereo Internet TV Service Launches In Boston Next Month
    Aereo Internet TV Service Launches In Boston Next Month April 23, 2013 at 11:06 am

    […] internet streaming service Aereo will probably not be doing themselves too many favours in the eyes of some sensationalist media […]

  11. Aereo Could Attract 20 Million Subscribers And Offer Original Content Says Diller
    Aereo Could Attract 20 Million Subscribers And Offer Original Content Says Diller April 30, 2013 at 10:17 am

    […] TV start-up (can it still be called that?) company, Aereo has created plenty of publicity, and made plenty of enemies since launching back in . And now after […]

  12. Revenge Of Aereo As They Sue CBS To Prevent Expansion Delay
    Revenge Of Aereo As They Sue CBS To Prevent Expansion Delay May 7, 2013 at 12:32 pm

    […] and other major US TV networks sued Aereo in New York where it originally launched. As Aereo expand across the Country, CBS are said to be ready to file a new lawsuit in […]

  13. Aereo Streaming Service Streamlines Price Structure
    Aereo Streaming Service Streamlines Price Structure May 13, 2013 at 9:19 am

    […] currently operates in New York and is expanding to Boston on May 15 as part of a nationwide expansion drive. Existing Aereo […]

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