A new internet streaming service entitled Aereo is planning to make a big impression in the online viewing market, despite planning to use broadcasting equipment the size of a thumbnail.
Aereo are set to launch a trial version of the service in New York City (USA) starting 14 March in order to test the reaction of their potential audience, offering HD coverage of all American ‘broadcast television networks’ alongside local channels, being aired via desktop browsers, connected set-top boxes, or on portable devices, such as the iPad. Compatible networks will include Fox, NBC, ABC, CBS, PBS, and CW, amongst others.
They are also aiming to make price a unique selling point, claiming that they can offer for a $12 a month subscription much of what a $100-per month cable services, adding that this legal option of streaming combined with other internet-based services could be seen as a cheaper and more effective alternative to ‘closed circle’ cable providers.
Upon subscription, a user will be allocated a single ‘antenna’ based in the company’s data centre, with the small size of the devices meaning that Aereo can host a potentially huge number of customers in just one room at their base. Users will then be able to tap into the feed of their antenna to view live and catch-up (via a personalised remote storage/DVR option) content.
Aereo’s founder and CEO Chet Kanojia said of the service, which he claims is directed more towards casual, ‘basic-channel’ viewers: “If you have this and you have Netflix, you absolutely have the ability to not have a standard cable subscription.”
A financial backer of the concept Barry Diller added: “Anyone will tell you, whether it’s Amazon or Hulu or Apple, that they can’t get enough programming that people want to see to – so to speak, ‘break the chain’ — because all of the programming is controlled within the circle. Aereo pries over-the-air broadcast television out of that closed system.”
With the beginning of their trial roll-out now less than a month away, will a high-concentration of potential customers to ‘available space’ work in Aereo’s favour in New York?
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