New York City (USA)-based online TV streaming platform Aereo recently earned their right to operate in the city by beating a consortium of major broadcasters in court, and have made one of their first business moves as promoting their service through a unique ‘free one hour per day’ rule, as they unveil their official pricing plans.
With payment plans for potential customers (pictured) ranging from ‘$1 for a day’ to ‘$80 per year’ (and naturally recieving a relevant amount of online PVR storage), the company are also offering a ‘try for free’ option.
It will be seen as a move that could both satisfy and test the court’s ruling in favour of Aereo, as the provider claimed that they would work to provide some form of free TV for consumers in the New York City market, thus avoiding being sued for copyright by broadcasters including Fox, WNET, PBS, and Univision.
An Aereo statement on their new structure read: “[We believe that] consumers have a fundamental right to access over the air television that broadcasts on the public airwaves, and that enhancing and supporting public access to that local broadcast signal is important… In times of emergencies and breaking news, access to timely, live information is crucial. Aereo can serve as another avenue for the public to access that important information.”
Made notable for their application of coin-sized antennas based in their headquarters (with one for every subscriber), Aereo are planning to continue their launch by rolling out to other American markets in 2013.
However, they currently remain focused on testing the market and their service prices on a New York audience, who can access content from 28 broadcast networks (with the channels claiming that this is classed as an illegal retransmission) live or recorded across select browsers, portable devices, and connected set-top boxes. The main area of business that most sceptical users will look to first, though, is the free ‘hour a day’ streaming trial, so will Aereo deliver on their sort-of-generous offer?
CEO Chet Kanojia said of the different prices offered: “We know that one size does not fit all, that’s why we’ve designed our new pricing structure to work for a wide variety of lifestyles. Whether you want a day pass to watch the ‘big game’ on your mobile device or an annual membership that provides you with 40 hours of DVR storage, we have a plan that works for you. Our pricing is designed to work with the consumer — not against them.”
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