Abba Hired For Eurovision Pre-Show Anthem

The extensive archives of the Eurovision Song Contest are said to be most famous for being the place where Swedish pop group Abba made their name after winning the 1974 contest in Brighton (England), and it appears as though two members of the group are planning to go full-circle, as they are announced as having a key role in this year’s version of the event, which is being hosted by their native country.

abba1974The male members of the mixed-gender band, Benny Andersson and Bjorn Ulvaeus, have been recruited by Eurovision 2013 organisers to write the official ‘theme track’ for the show, alongside popular Swedish DJ/music producer Avicii. The song, called ‘We Write the Story’ is to be shown for the first time as a means of opening the grand final of the week-long contest in Malmo on 18 May.

The performance is the first confirmed guest appearance (with 2012 winner Loreen (‘Euphoria’) expected to also appear as is customary for the event), although it is still unclear who will be singing the new song. Regardless of the current uncertainty, though, Eurovision 2013 executive producer Martin Osterdahl was pleased at the big names they have drawn so far, stating: “We are extremely delighted to announce that Benny, Bjorn and Avicii have accepted to compose a unique piece of music for the 2013 Eurovision Song Contest.”

Andersson and Ulvaeus, meanwhile, added that they agree with the ‘vision for the contest’ that host broadcaster SVT are looking to portray, as they summarised in their statement: “This led us on to the assignment to collaborate with Avicii on a piece of mutual understanding and fellowship. It’s a lot of fun and very inspiring.”

Claimed to be “…a union of two of Sweden’s biggest musical exports,” will the ‘BB’ part of Abba get next month’s contest off to a well-received start around Europe?

It is now 39 years since they brought home the first of 5 wins for Sweden in their proud history at Eurovision, and the chance for you to measure up how Sweden in 1974 compares with their entries for 2012 & 2013 can be seen below, along with one of the most recent opening performances that ‘We Write the Story’ will be measured against:

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