55% Of The US Will Be Watching Internet TV Streams By End 2010
After our report that 20% lof all television sales in Europe next year will be Internet connected, comes the news that the US will beat that figure and have 25% connected television sets. The report by IMS shows that by the end of the year 2010, around 25% of US residents will be able to watch internet streams straight from the tv set and around 55% will be watching tv streams and video from the internet.
We Will All Soon Be Viewing The Net
“Now that retailers are actively marketing internet-enabled devices, we can expect to see mass market adoption,” said Rebecca Kurlak, an IMS Research consumer electronics analyst,in a statement. “As Blu-ray players have begun to offer price points that fall below $199, this price reduction will create a domino effect on other CE device prices. This has already been observed by actions taken by the game console market in Q3 2009.”
“We currently estimate that by the end of 2010, 35% of TV shipments in the Americas will have internet connectivity built-in. It will take about five years for the gap to close between connected TVs and other devices. Consumers continue to select devices that offer ease of use, and it just makes it easier for the consumer to seamlessly search for content on one device. Plus, there is no additional set up involved, which continues to be a hurdle for many of the devices on the market.”
“Of course, game consoles already have the lead in this segment, which can mostly be attributed to gamer demographics. And, it’s great that game console manufacturers have continued to evolve their position in this space. But, it will become more of a necessity that they continue to re-invent their value adds. I think that even gamers will switch to accessing internet video mostly on the TV in order to have a one-stop access point to the different content libraries. Having one programme guide is much easier to navigate then searching independently on different devices.”
It looks like 2010 will be a defining year for the internet television market, lets just hope we make it past xmas.
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