46% Of All Television Sets Shipped In 2013 Will Be Internet Connected
If your planning on buying a new tv soon, chances are it will be all set up to start receiving internet streams and content. A new forecasts from ABI Research says that the current 19% of new tv’s shipping with Ethernet connection in 2010 will grow to 46% in 2013, and internet connected television sets are expected to become the norm.
Internet connected tv's are the in thing
As demand for internet connected devices expands, Internet-connected TV’s form a category poised for growth and evolution. Now is a good time to be pushing internet connected tv;s as both the young are watching and the old are viewing too.
“TV makers no longer want to build ‘dumb screens,’” says industry analyst Michael Inouye. “Rather than simply selling boxes, TV makers themselves could try to secure part of the revenue generated by ads their devices present.”
According to Inouye, “New features will include media guides/browsing, Web browsing, and more tightly integrated social and information-based datasets.”
New opportunities for advertising and cross-marketing will flow from these developments too, as well as new roles for the television manufacturers. TV makers won’t be providing all that content themselves, of course. Netflix, for instance, has an application available for use with connected TVs. The tight integration of software and hardware raises difficulties, however, because each manufacturer’s combination of hardware and operating system works in different ways, so applications must be customized for each brand of television.
That has discouraged some app developers, but others are pushing ahead. Then there’s networking: Wi-Fi has made some early headway, but wired formats are more robust, especially for HD content. G.hn, HomePNA, MoCA, and Powerline are all contenders in the long term, perhaps displacing the currently most robust solution, Ethernet.
There are some early efforts to standardize all this multiplicity: Vudu streams everything from the Cloud. An Android OS would help compatibility. But such initiatives will take time to mature. Inouye concludes, “This market is very fluid and uncertain, and with so many parties vying for a piece of the action, that fluidity may persist for years.”
Just make sure when you get your next tv, that it is ready to stream – or you’ll be sorry.
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