After months of rumors, Hulu has finally announced its new television subscription service Hulu Plus which streams shows straight to computers, mobile devices and televisions. A new way of watching tv instead of cable or satellite receiver. And for the lowly price of $9.95 per month, although cable and satellite companies are not far behind them in offering an online service.

Satellite giant Sky have announced a new deal offering Sky Sports subscribers a six month period of free Sky Mobile TV and Online player services. As from July 12th until December 31st, Sky Sports subscribers can watch mobile and online TV services as competition hots up in the digital UK TV market.

A survey in Australia has shown that online tv viewers are streaming to the pc rather than an internet connected television set. The survey by Fairfax Media shows that the pc will not be muscled out by newfangled technology

Hulu are gearing up for the Hulu Plus suscription service by looking to aquire more premium content. Hulu know it is going to be a hard sell, trying to get viewers to cough up $9.95 per month to watch more shows and back episodes. One way is to get some more premium content so they hope to have both channels signed up by the time the Hulu subscription beta service begins.

Microsoft launched Bing to compete with the might of Google, and after seeing the popularity of online tv they have improved their entertainment section to include streaming video, and comprehensive tv episode listings. Bing have also added music, lyrics and online games.

When it comes to your television set, sitting in the corner showing shows and movies is not enough anymore. In agreement with the current flood of web enabled tv’s, consumers now expect their tv to do more, so says a survey by FourthWall Media, a developer of interactive TV applications and advertising solutions.