Comscore has released new figures showing the UK internet tv and video watching audience has increased by a 10% margin during the last 12 months to an impressive 29.6 million unique viewers. This is an impressive figure for a country with a population of around 61 million.

The most viewed websites are shown below. The figures show the top 10 online video sites for broadband users in the UK during January 2009. Ranks shown by number of unique viewers during this timeframe:-

1st – YouTube – 23,523,000

2nd – BBC’s iPlayer – 6,771,000

3rd – Microsoft (MSN) – 4,344,000

4th – Facebook – 3,582,000

5th – Yahoo – 2,998,000

6th – Amazon – 2,945,000

7th – Fox Interactive Media – 2,587,000

8th – AOL – 2,198,000

9th – Megavideo.com – 2,189,000

10th – Metacafe – 1,940,000

A massive 4 billion videos views for January 2009, in the UK. Nearly 100 million of these were viewed on the websites of the top five TV networks (BBC, ITV, Channel 4, Channel 5, and Sky TV).

Of these most were viewed using the BBC’s iPlayer which has been a resounding success capturing 54.7% of the market amongst the networks, next came Channel 4 with 23.8%, ITV websites with 13.6%, Sky TV 6.8% followed by Five with 1.1%.

The research also found that of the entire UK internet users, 80.1% have watched internet tv and video, this equals around 280 million hours of video streaming for the month.

Now time for a nice cup of tea in time for the next stream.

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