Despite most people probably seeing that the item in question is only a few advancements on a product that was released at the same time last year (continuing a cycle that now generally passes each September), that has not stopped masses of Apple fans from putting their names (and soon to be money) down for pre-orders of the iPhone 6 and iPhone 6 Plus, both released later this week.
It was claimed by Apple that the take-up so far, even in the space of 24 hours since launching pre-orders, managed to surpass any other iPhone release process, with a total of over 4 million units committed to on day 1.
CEO Tim Cook notes of the record that has been set (and continuing to drag their internal bar higher until release day): “iPhone 6 and iPhone 6 Plus are better in every way, and we are thrilled customers love them as much as we do. Pre-orders for iPhone 6 and iPhone 6 Plus set a new record for Apple, and we can’t wait to get our best iPhones yet into the hands of customers starting this Friday.”
However, additional comments this week from the company as a whole suggested that some customers may be left disappointed come Friday 19 September, stating: “Demand for the new iPhones exceeds the initial pre-order supply and while a significant amount will be delivered to customers beginning on Friday and throughout September, many iPhone pre-orders are scheduled to be delivered in October. Additional supply of iPhone 6 and iPhone 6 Plus will be available to walk-in customers on Friday, September 19 at 8am local time at Apple retail stores.”
Given the sales figures so far, it is extremely likely to see the regular crowds of ‘devoted’ buyers ready to purchase lining up from Thursday afternoon onwards, so the question now is how far will the Apple sales records manage to end up stretching this month?