Consumers looking to be entertained are increasingly switching off the TV, and instead logging in to online entertainment says a new survey. The survey taken by Deloitte in Australia, shows that the country is reached the ‘digital tipping point’ and that digital has finally ‘come of age’.
The survey of 2300 respondents showed that the internet ranks in their top three entertainment sources, 18% of respondents say they make use of catch-up TV services such as ABC iView and Foxtel Go to watch shows, and that 80% say they multitask on devices whilst watching the TV.
At the current rate of growth, and within the next 12 months online will overtake the TV as the preferred source of entertainment. A recent connected life TV survey came up with similar findings.
The Deloitte Media Consumer Survey shows that Pay TV is not being cut at a greater rate with cancellations at a steady 4%, but that consumers are using the internet more as a supplement to their entertainment needs. 25% of Australians are planning to subscribe to an online television service in the next year.
Binge viewing on TV show sis also a massively growing trend, as people move to the web to view TV. 70% of respondents said they have watched over three episodes in one viewing session. Social media is also a big part of peoples daily lives, with 54% saying they post daily, a rise of 170% on 2013 stats.
Speaking about the survey, Deloitte’s Niki Alcorn said, “Our findings on what we use, where we use it and how, all show that Australians are increasingly sophisticated and savvy when it comes to digital.”