Roku has officially added a new “barker” channel to its library of over 1600 apps and channels. Apparently, the purpose of this new channel is to select a few particular channels into the spotlight every week.
The name formally given by Roku to its innovative new channel is “The Roku Recommends Channel.” The channel was initially offered in the United States. Roku claims the point of the new channel is to essentially find and highlight “hidden gems” within the streaming media player’s largely extensive channel store.
These highlighted “gems” will include channels about anything and everything such as TV episodes, movies, fitness and/or cooking videos, and even tips on manoeuvring through the streaming platform.
Roku posted on its blog about the new feature. The Roku Recommends channel is reloaded with a fresh set of channels each week. The company has taken on Ellen Fox to be the host of new “barker” channel’s segments. Ellen Fox is an actress who appears on both “The Rotten Tomatoes Show” as well as “Wizard Wars” on the Syfy channel.
The very first episode of the Roku Recommends channel is holiday-themed and features content from both the Screen Dreams Fireplaces channel (a channel offering seven different yule log options) and the HolidayKitchen.tv channel.
This newly offered Roku Recommends channel is being made available on all of the current version Roku streaming media player models and Roku TV models that were released after June of 2011.
The new channel offers Roku a alternate means of driving advertising revenue. The content for the “barker” channel is “editorially-driven” by the official team of Roku editors. A Roku official claims that the media streaming company utilizes an editorial process that locates and then spotlights the best content and channels available on the Roku player.
The primary purpose of the Roku Recommends channel is to essentially enable Roku users to discover the extent of all the entertainment currently available in the vast Roku library.