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Hulu says Viewability Push brought in more Ad money

Hulu has said that adapting viewable ads has helped bring in more business. This is contrary to what other Web publishers have experienced. Publishers have found viewable ads rather hurt ther bottom line than help business.

Hulu viewable push adsWithout knowing what to expect Hulu’s senior vice president of advertising sales, Peter Naylor, said that selling ad space using viewability data paid off well.

“We are absolutely benefiting from viewability. In one case, seven days after a campaign started, we got incremental money,” said Mr. Naylor.

Hulu is explicitly designed for people to watch long-form video content on a video player without any need to scroll. There are no hidden banners, nor a multitude of pages.

“In order to make yourself lucky you have to design for viewabilty,” he said. “We don’t do autoplay video. We promise [brands that] people will watch full 30-second ads. So delivering two seconds (the minimum standard for viewable ads the industry has embraced) is no problem.”

Mr Naylor is empathatic towards Web publishers caught in the race of oversized Web ads and higher rates. They also face a growing mobile audience and the challenges of Web fraud.

“It’s an incredibly challenging time to be a publisher,” Mr. Naylor said. “Over the last few years, we’ve seen agencies deal with this push from ad agency procurement departments. It’s become the golden age of accountability. Now you’ve got all this complexity, and viewabilty is just another thing on the list.”

The Pirate Bay Rises To a Phoenix – Back online after Swedish police raid

The Pirate Bay has been plagued by a few raids in the past, and the latest happen seven weeks ago.
There has been a lot of theories what is going to happen, as the comeback has been delayed, compared to other times where they were back after a couple of few days.

Pirate Bay PhoenixBut now, seven weeks after the police raid, The Pirate Bay is back online, and to celebrate, the site’s rise from ashes, the company’s pirate ship logo has been replaced by a phoenix.

The police raid conducted by Swedish police forces caused the site to go offline and has only resurfaced today.

The return of The Pirate Bay was unclear as the original creators are either behind bars or separated from the site. The founders are constantly in and out of courts as they continue to be persecuted by authorities.

The Pirate Bay runs off several virtual servers hosted by secret cloud storage companies worldwide. The raid in Stockholm busted the front-end balancer of the site, but was not irreplaceable.

The Release Date of The OnePlus 2 Smartphone Has Been Pushed Back

The official launch date of the OnePlus One smartphone’s successor, the OnePlus 2 has reportedly been delayed. The Chinese-based smartphone startup company that sold almost a million of its very first smartphone models, was originally planning to release the 2nd version of their Oneplus smartphone, the OnePlus 2, sometime between the 2nd and 3rd quarters of 2015, according Carl Pei, who is the global director of the OnePlus company.

OnePlusOne 2Due to a number of manufacturing hurdles, the launch date of the OnePlus company’s 2nd smartphone has been reportedly pushed back. It looks like the new OnePlus 2 will only be launched sometime in the 3rd quarter of 2015.

A Forbes report confirmed that the new OnePlus 2 will indeed be featuring a Qualcomm Snapdragon 810 processor. This information matches up with earlier hints about the new mobile device having a 64-bit processor.

The Qualcomm Snapdragon 810 processor in the new OnePlus 2 Android smartphone will provide 64-bit computing and will be an octa-core (8 CPU cores). It will also feature 4K Ultra HD video streaming capabilities along with online 3D gaming.

The specifications are rumored to be a 5.5 inch display with 1920 x 1080p resolution, 4GB of RAM, a 16MP rear camera and a 5MP front camera, 4GLTE and Bluetooth 4.0, a powerful 3300 mAh battery, dual sim card support and a micro SD card slot. It will be running the latest Android OS, Android 5.0 Lollipop.

The official price of the OnePlus 2 has not yet been released, but is speculated to be somewhere around $500.

Amazon Is Releasing New Business Email Service

Apparently Amazon is looking to expand into more horizons. Earlier in the week, the online retail conglomerate unveiled its new business email service called Amazon WorkMail. This new enterprise email service is meant to compete with the service of companies such as Microsoft Azure and Google Cloud Platform.

Amazon Work MailThe new Amazon WorkMail service will be including the same types of useful and innovative features as similar business email services and it is will also be working with email providers that are web-based as well as providers that already exist. The Amazon WorkMail service will also be featuring Microsoft Active Directory compatibility. Anyone who uses Outlook will be able to use their current client and existing credentials to sign into Amazon WorkMail.

Amazon wants to improve interactions between businesses; therefore the company’s new WorkMail service will include securitycontrols and will give its users simple, on-demand access to a “managed cloud server.”

Jeff Bezos, the CEO of the Amazon company gave more information about some of the highlighted features of Amazon WorkMail in one of the company blog posts. According to the post, the new enterprise email service is said to feature encryption of stored data, message scanning, location control, mobile device policies and S/MIME. The encryption of stored data means that when data is not currently in use, it will be encrypted and managed. The location control feature will let the WorkMail administrator choose mailbox creation within any region that is supported by AWS. Mail and data that is stored in one location is not capable of being transferred to another one.

The Amazon WorkMail message scanning feature makes sure that both outgoing as well as incoming emails are scanned for spam prevention and/or malware. S/MIME encrypts data that is being transferred to and from Outlook clients and certain iOS applications.

The Amazon WorkMail service costs $4 per month per user.

LG profits increased by 125% in 2014

Today morning, LG posted its financial results of 2014. The successful Q4 wraps up an overall successful year for LG.

LG smart phoneFor the full year of 2014, LG posted a net profit of 474.81 million (USD) which is an increase of 125% over 2013. LG’s operating profit increased as well, hitting 1.73 billion (USD) from 1.14 billion (USD) the previous year.

LG claimed a 24% increase in smartphone shipments through 2014, is responsible for its increased growth.

In regard to its upcoming business plans for 2014, LG has said: “Expecting a challenging year ahead with greater competition globally from various manufacturers, LG will concentrate on improving its brand power, operating more efficiently, and focusing on selective key markets.”

Perhaps the positive numbers and good year for LG can mean more new products to come in 2015.

Sony and Spotify to launch “PlayStation Music”

Spring will see the launch of “PlayStation Music”. The premium music service is a joint project between Spotify and Sony Network Entertainment International (SNEI) will bring over 30 million songs to play as background music when playing PlayStation games.

Sony Playstation featurePlayStation Music will be accessible worldwide to all Sony game consoles and Xperia devices. It will reach more than 64 million users logged into the PlayStation Network (PSN).

“This partnership represents the best in music and the best in gaming coming together,” Sony president Andrew House said in a statement. “We’re thrilled to make Spotify the foundation of our strategy with PlayStation Music.”

The new music service marks the end of Sony’s Music Unlimited service which will end support in March and closes doors to the 19 countries it currently supports.

Subscribers of Music Unlimited will be able to avail a month of free access to Playstation Music until March 29, 2015.

Sony noting the success of its game consoles is pushing towards the integration of existing Sony services -Music Unlimited and Video Unlimited- into the Playstation brand by converting them into PlayStation Music and PlayStation Video.

“As a gamer and PlayStation 4 user myself, I’m super excited to be able to soundtrack my FIFA 15 Arsenal matches later this spring,” said Spotify founder Daniel Ek.