Netflix have made an agreement with AT&T that will both improve streaming and reduce buffering for AT&T subscribers that use the online TV company. The ‘peering’ or ‘interconnection’ deal will give the Netflix service direct access to the AT&T network.
Although Netflix have made it clear that they oppose having to pay to get their content delivered, they have embarked on a strategy of paying for direct access to certain US Internet service providers. The company have already signed deals with both Comcast and Verizon to achieve the same result.
The ISP’s have been accused of ‘throttling’ or ‘data capping‘ the download speeds for services such as Netflix and Google owned Youtube. Both companies supply video quality reports showing the speed of different ISP’s. You can view them from the following links, Netflix and YouTube.
AT&T said of the deal in a statement, “We reached an interconnect agreement with Netflix in May and since then have been working together to provision additional interconnect capacity to improve the viewing experience for our mutual subscribers. We’re now beginning to turn up the connections, a process that should be complete in the coming days.”
Although Netflix have made clear it is not happy having to pay broadband providers to deliver its content at a decent speed, the providers argue that Netflix should help with the costs as they are responsible for a massive amount of data used for video traffic across the networks. Although Netflix are paying up, they have asked the Federal Communications Commission to review the broadband market.