Buckminster Fuller once said that “you never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete”.
Generally, Apple is already a well-known US-based company leading in consumer electronics, technology and entertainment, because of their existing competitive products like mobile phones, tablets, desktop, laptop, television, and other devices. By comparison, LG is a mid-tier contender in the smartphones, mobile devices and wearable technology arena; however, LG has been around since 1947 and it’s not a flower child when it comes to electronics technology.
Recently LG has developed its very first smartwatch and it made a very risky bet with it as they plan to compete directly with Apple’s line of wearable watches! The LG Urbane is a first all-metal smartwatch from LG and is said to have the look and feel of classic timepieces which is suitable for both men and women.
“The LG Watch Urbane’s classic design and smart features make it the perfect smartwatch to complement our G Watch and G Watch R, which were designed as more casual and active devices,” said Juno Cho, president and CEO of LG Mobile, in his comment.
Before LG rolled out the elegant LG Urbane, it had previously introduced the LG G Watch and the LG G Watch R respectively, but since the previous designs closely resembled the iWatch of Apple, the marketing department of LG Electronics Co. decided to go in a different direction for originality purposes – and it looks like they did pretty good with that decision as the unassuming Urbane seems to have caught the attention of the world! The LG Watch Urbane comes in gold and silver colors depending on which the buyer would like to choose, and its strap is made of natural leather that’s been designed to match the appearance of both colors. Only the G Watch vastly differs with the Urbane and G Watch R in terms of appearance and design and while the G Watch is typically the type of smartwatch that you’d normally expect – having the rectangular display, digital features and all the look and feel of a smartphone which has been shrunk down to the size of a wrist watch – the Urbane and G Watch R are completely different. You would hardly expect that the Urbane is a smartphone at all! But it is…and more.
The LG Urbane Smartwatch is powered by Android Jellybean which means that you could download apps directly from Google Play and update your LG watch just like you do with your smartphone. Its core processor is the Qualcomm Snapdragon 400 chip with a clock speed of 1.2 Ghz x 4 as it comes in quadcore packages. It is mounted with 10.9mm/0.42inch thick housing. If you were back in the early years of the millennium, then having an onboard storage of 4GB by a 512MB RAM on something so small as a watch, people would worship you as a god of some kind as this kind of technology did not exist back then and it was still a vague concept at the time. Today, however, this is just a “meh” news and barely makes the world go out of its mind, but still it is such an amazing innovation by LG.
It looks like Apple might be in for the fight of its life, especially now with the new edition of the LG Urbane just got an LTE upgrade!