On December 10, 2014, Rdio, one of largest music streaming services in the world, announced its partnership expansion with Roku. The expansion introduces new enhancements to the Rdio app that make accessing and using it on the Roku easier and more convenient than ever before.
Roku customers can instantly access the Rdio channel’s 30+ million song library from the newly added Rdio shortcut button that will now appear on the Roku remote controls. This button will appear on the following Roku models: Roku 3, the Roku Streaming Stick (HDMI version) and Roku TV models in the US.
Also included in these new enhancements is integrated billing for paid Rdio subscribers and more convenient upgrades for any free ad-supported Rdio users interested in the benefits of upgrading to a paid subscription. All billing and payments can be conveniently performed via customer Roku accounts.
Another result of this expansion is that Rdio is now the default channel whenever any new Roku activation processes take place. This makes it easier for customers to add the Rdio channel to their Roku home screen. Also, until December 31st, all new Roku player or Roku TV model purchases and activations will come with a free 2-month Rdio Unlimited subscription.
Rdio was originally founded in August 2010 by Janus Friis, who is also a co-creator of Skype. The Rdio headquarters is located in San Francisco, CA.