It may be the source of a huge proportion of the website’s major activity, but the USA is only responsible for around one-fifth of the global video sharing website’s overall viewcount, according to recent statistics.
The figures, revealed by the Google-owned brand as they begin to roll out their traditional end-of-year celebrations, suggest that the site’s viewcount comes with 80% of all hits arriving from outside of the USA, as “…the global community is driving pop culture unlike ever before.”
This news was combined with the announcement of the video sharing site’s most prominent videos of the year, and while nothing could match the success of 2012′s most breakout clip, it was still the same man at the top of the chain in 2013, as “Gangnam Style” singer Psy‘s follow-up single “Gentleman” attracted no less than 598 million hits over the period since initial upload in April, and beating out more recent music video challengers such as Miley Cyrus and YouTube award-winner Eminem.
It could not claim the title of ‘top trending video’ of the year, though, with YouTube claiming comic music video “The Fox” from Norwegian TV comedy duo Ylvis had been the ‘most trending’ on over 275 million views. Such a title is noted as being awarded on more than viewcount alone, taking into consideration factors such as likes, responses, searches, and shares when calculating what is most ‘viral’.
In this instance, “The Fox” beat out competition from a top 10 which included the Harlem Shake (from when that was a thing), a disturbing Chatroulette-based parody of a Miley Cyrus song, and YouTube award nominees Epic Rap Battles of History (with their episode “Mozart vs. Skrillex“).
The clips from Psy and Ylvis, along with the now-mandatory ‘Rewind 20XX special’ that YouTube produce with their viral stars of the year, can be sampled below, with the clips on offer certainly reflecting a much more multi-cultural and global community of YouTube as would be expected from the world’s biggest video site…
Kevin Allocca, YouTube’s ‘head of culture & trends’, summarised: “As 2013 comes to a close, these are some of the videos, channels and moments that shaped our year. While each annual list is unpredictable, trending videos just get bigger each year. And with 80% of all views on YouTube coming from outside the US, the global community is driving pop culture unlike ever before.”