Netflix have revealed that they now have 50 million global subscribers for Q2 of the year. This means they have added 1.69 million new subscribers in the last 3 months.
Most of that expansion is happening outside US borders though, with 1.12 million being new international subscribers. Netflix have in total 36.2 million subscribers in the US and 13.8 million International customers in around 40 different countries.
The company say they expect that number to rise and it expects for the next quarter to add a further 3.7 million global subscribers including 1.3 million in the US. Netflix are expanding into a further six European countries by September including Germany, France, Austria, Switzerland, Belgium and Luxembourg.
Speaking about that launch, Netflix CEO Reed Hastings said, “This launch into markets with over 60 million broadband households will significantly increase our European presence and raise our current international addressable market to over 180 million broadband households, or 2x the number of current U.S. broadband households.”
He continued, “Our international contribution loss of ($15.3) million has been rapidly approaching contribution profitability as we see improvements across all existing markets. Our broad success from Argentina to Finland has convinced us to further invest aggressively in global expansion.”
The streaming on-demand company have a long-term goal to reach 90 million subscribers in the US, and over 100 million globally.
The subscriber figures were helped by the launch of further seasons of Netflix hit TV shows such as Orange Is The New Black, which came back for a second season in June, and the second season of House of Cards launched in February.
Although Netflix are famous for not revealing viewing figures, Hastings said that, “Orange Is The New Black” became Netflix’s most-watched series during the first month after release of the second season”, and that it was, “every bit the global media event we had hoped for.”