Microsoft Allows You To Chat While Writing Your Docs – Using Their Skype Wings

In the past few years Microsoft has made more things to boost the Office Online service which allows for free usage of smaller versions of Word, Excel and PowerPoint through your browser. First, they rebranded the service, after that they create a special page for its accession, improving the available functions and much more.

Microsoft OfficeIn the last few weeks, as they say through the company blog, users of Word and PowerPoint Online will have the opportunity to chat at the same time while they are working on a document with other people.

So, while working office Online users are going to notice a specific chat key shown up inside Microsoft Power Point and Word. All you have to do is to simply push that key while you are modifying a file to begin chatting with everybody working on the document. As an additional benefit, Microsoft says you will have the ability to proceed all chats started in Office Online with Skype on the desktop on your smartphone when you have closed down the document.

This is important because Microsoft is trying hard to produce its services into cross-platform technology, which means that the Office requirements is to become a suite of top-flight web apps. The absence of in-document collaboration tool was actually an obvious omission from Office Online and it’s excellent to view this particular feature out soon in PowerPoint and Word. But providing an in-document chat app isn’t sufficient. The actual testing is going to be how good talk works—not how easy it is to start it.

In previous versions chatting with multiple people, wasn’t an option.

Another problem with previous iterations of Office chat was that you had to have all your collaborators as Skype connections in order for you to chat with them. That may not be a problem for the most part, however, it is not difficult to assume a scenario in which you will need to work with a person on a document who is not on your Skype list.

For example, Google Docs do not need a Google Chat, or a Hangouts connection previous in order to have an in-document chat with someone. Here we are hoping Office Online will do the same. We’ll know for certain as the feature starts off going out in the next coming weeks.

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A First Look At The ”Game of Thrones” Video Game Trailer

Last year it was announced that the studio Telltale Games was working on the creation of a new video game, which would cover the world of books and the series of Game of Thrones. The game has finally got its first trailer in which the narration is performed by the actress Lena Headey, who interprets the role of Cersei Lannister in the tv show.

Telltale with Game of ThronesIn this game their roles will reprise several famous characters like Tyrion Lannister performed by Peter Dinklage, Ramsay Snow performed by Iwan Rheon, Margaery Tyrell performed by Natalie Dormer, Cersei Lannister performed by Lena Heady. The game is presented through the House Forrester. Players will play the video game through five characters of the House Forrester (involving persons of the family and the servants). This house does not appear in the series, but the creators of the game had consulted R.R.Martin and HBO for their story to be able to fit properly in the overall project.

Telltale states that much more stars will show up in the game in the future actually, however the shielded developer doesn’t wish to ruin the surprise.

The plan is to be released one version each month, until the beginning of the fifth season premiere of the TV show, which is scheduled for April 2015, as the story in the game follows the events of the end of the third to the beginning of the fifth season.

Telltale introduced the game late last year during the VGX video game awards. After then, the company has been very quiet concerning the game’s progress. Numerous fans ended up questioning if the company would still have the ability to strike its target date of late 2014. Still, there is no launching date for the Game of Thrones game, but once Telltale publishes a trailer, the episode usually isn’t much away. Be expecting the game to debut just before the end of the year. It is going to be accessible on PS3, PS4, Xbox 360, Xbox One, PC, Mac and iOS.


Apple Now Officially Offers Automated iAds

On Friday last week, Apple and its advertising partners officially announced that the iAd network is now accepting “programmatic” mobile advertisement purchases, in a change that brings Apple in-line with other ad services.

Apple iAdThe launch was first announced, unofficially, when Apple’s plan to start automated iAds was leaked by Rubicon Project, one if its partners, who accidentally published a press release ahead of schedule. On Friday, the new advertising system’s plans and additional partners were officially debuted.

Ad tech companies partnering with Apple include Rubicon Project, AdRoll, MediaMath, and The Trade Desk. Apple’s iAd Workbench will also be integrating with these platforms to help allow develop targeted, cross-device advertising campaigns according to iPhone and iPad users.

To facilitate advertisers in buying audiences, the iAd inventory will be bought and sold in an open marketplace. In line with a process prelavent with other advertising networks, advertisers will bid on placements enabled through programmatic buying in auctions.

Adroll has said in its announcement that through “Apple’s proprietary, privacy minded consumer data sets gleaned through iTunes“, customers will be able to run their campaigns. Using third-party participating platforms, advertisers will be able to mange iAds, retrieve analytics, as well as, create and update their campaigns.

“AdRoll has a long history of being first to market with new inventory sources and innovative functionality. We’re excited to bring the power, precision and scale of programmatic buying to a high-quality, in-demand inventory source,” said AdRoll President and CMO Adam Berke. “AdRoll is committed to bringing developers and advertisers of all sizes cross-device solutions for a world gone mobile.”

COO of MediaMath, Ari Buchalter, has said, “With marketing budgets rapidly shifting towards programmatic, and the continued rapid growth of mobile, iAd brings a powerful combination of global scale, unique & rich data, and a high-quality user experience, allowing our clients to engage with their target consumers across an unprecedented range of apps and devices.”

In its press release, MediaMath has said that their “clients will also benefit from streamlined campaign setup & management, a wide range of reporting including metrics from tap-through rates to video completes, simplified billing, and early access to new features and functionality.” L.L. bean is one of the first iAd clients.

Freemium Really Isn’t Free

South Park recently hit the nail on the head in their episode ‘Freemium Isn’t Free’, a satirical look at the state of mobile games and the rise of freemium/in-app purchases that populate mobile app stores. Matt Stone and Trey Parker take aim at the developers who willingly exploit the market of casual gamers. The developers in question are enticing gamers with a free game, only to hit them with pay walls strategically implemented to persuade players in parting with real cash just to continue playing.

Freemium - not freeThe shift from simply parting cash before playing a full game, to ‘free’ games with an option to pay at a later date, should be a good idea. An idea that has existed for years, going back to magazines with demo discs on the front to try a game before purchasing.
But with mobile gaming, this trend has been skewed slightly, to maximise the money taken from gamers.

In-App Purchases (IAP) should really be a good move for both the player and the developer. It is a way for anyone to simply try a game, and if its worthwhile, part cash for it. Unfortunately the market is mainly split into two camps; premium games that cost $10+ or free games; littered with intrusive paywalls.
It is a huge risk to release a mobile game with an initial cost as the average mobile gamer is of the casual variety, and with so many ‘free’ games available, the general consensus is ‘why pay?’.

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Amazon Denies Reports of Releasing Ad-Supported Free Version of Instant Video

In recent weeks, speculative reports have been circulating that Amazon is preparing to release an ad-supported free version of its Instant Video collection. Although the company has attempted to squash rumours by stating that it has not announced any such plans, it has neither denied the reports.

Amazon Instant VideoAmazon already offers free first episodes of selective serials with supporting ads, a spokesperson of the company reminded everyone. They also pointed out that Amazon uses ad-supported trailers, sticking to the fact that there has been no announcement of a free ad-supported online video collection.

“We’re often experimenting with new offers and experiences for customers, but we have not announced any plans to offer an ad-supported video-streaming service,” an Amazon spokesperson said.

Back in march, the e-commerce company stated that they had no plans on releasing any free version of their streaming services. But now, statements from Amazon representatives have a slight change in tone, to stating the obvious that nothing on the topic has been officially announced yet.

If free ad-supported streaming media services do become available , this could help bridge the gap between Amazon and Netflix in terms of peak internet traffic in the United States. Currently Amazon comes in second by attracting 2.58 perfect of internet traffic. This pales in comparison to Netflix’s 34.89 percent share of traffic during peak evening hours.

The New York Post is responsible for jet setting rumours of Amazon’s alleged plans as revealed by certain sources. These sources however did not state that the service would be free once supported by ads, as currently used by Hulu, but would be significantly lower than Netflix’s monthly subscription free of $9.99.

Michael Pachter, an analyst at Wedbush Securities, predicts that Amazon will create a “Netflix killer” by spinning the $99 Prime service of its Instant Video collection through ad-supported and premium versions.

“It won’t be $99 a year,” said Patcher. Although later adding: “Who wouldn’t switch if you were poor or you’re a cord-cutter?”

Netflix Is Now More Than A Third Of Peak Internet Traffic

Research firm Sandvine’s bi-annual report has revealed that Netflix accounts for more than one-third of peak internet traffic in North America during evening hours.

Netflix takes a third of the internet capacityNetflix was reported to have a 34.21% share of traffic in the first half of 2014. This number has now risen to 34.89% in the second half of the year, according to Sandvine. This is the highest figure for Netflix.

Internet Service providers, like Comcast and Verizon, have long argued that Netflix pay for the dominating bandwidth it uses attributed to heavy internet usage.

Netflix is not the only tech company to see gains in internet usage share. Facebook had an increase from 1.99% to 2.98%. Netflix’s biggest competitor, Amazon Video, also increased their share from 1.9% to 2.58%. YouTube saw an gain of 13.19% to 14.09% in traffic share. iTunes and bitTorrent on the other hand saw both their shares lower to below 3%.

These figures don’t include Internet usage on mobile devices using cellular data networks. In that department, YouTube is in the lead with a 19.75% share, closely followed by Facebook having a 19.05% share.