Amazon’s first attempt to break into the smartphone market was made with the launch of their first 3D-enabled Fire Phone released on June 18, 2014. Smartphone appears on the market after the success of their Kindle Fire tablets, which were running on Fire OS.
At that time the Fire Phone was priced at $199 with a two-year contract. Now buyers can purchase it for the same price without any form of commitment. Previously, the high price and absence of availability is probably the key reason why buyers have mostly avoided smartphone, with Amazon reporting to have sold close to 35,000 devices after the release.
Amazon also stated in October it has made a $170 million loss with the Fire Phone.
The new price could be a lot more in accordance with what buyers have been hoping to pay. This is in fact the second fire sale for the Fire phone, after Amazon decreased the expense of the on-contract, AT&T specialized version to just $0.99 with a two-year agreement.
However, regardless of how you see it, this can be a convinced signal that the Fire phone flopped in a really huge way.
The high price tag at release probably reflects that Amazon is attempting to recoup the large amount of Rs glasses-free 3D interface effects, but still the truth is what users anticipated from an Amazon device was a product affordable as well as simple, similar to their Kindle Fire line of tablets.
If you’re not up to date with the Fire Phone, it’s packed with a quad-core 2.2GHz processor, Adreno 330 graphics, 2GB of RAM, a 4.7-inch 720p display (315 ppi), and a 13-megapixel rear facing camera. Its technical specs are like those you’ll find in Samsung’s Galaxy Alpha, but the user interface and functions will be as opposed to any other Android phone on the market thanks to the Fire OS skin and lack of Google services.
However, as its efforts to move latent devices from the Fire Phone, Amazon says it’s not out of the smartphone business definitely yet. The company intends to carry on with a second version of the smartphone, and probably a lot more after that. Amazon’s vice president, Jorrit Van der Meulen, mentioned in the Guardian previously this month that the first product of their Kindle e-reader had been likewise not really received well.