It is a bit ironic that Netflix while locked in a battle with cable companies for viewers eyeballs, and depending on them for most of their content, are now making money by selling it back to them.
Comcast have signed a deal with Sony Pictures Home Entertainment, who manage international and home video distribution for the hit political series. But the show which convinced many viewers to sign up to a Netflix subscription plan, can now be accessed without joining up.
Comcast are making available the first season one of the political drama series starring Kevin Spacey, and they are not stopping there. They have also revealed that in a seperate deal with Lionsgate, they will be offering another Netflix original, Orange is the New Black in May.
The Xfinity Store is Comcast’s pay-as-you-watch service for streaming content, letting customers buy movies and TV shows and stream them on a number of connected devices.
The deal is important, because it means that Comcast viewers need not miss out on award winning shows that are now not exclusive to Netflix. Although looking deeper into the deal, it is not great value for money. Although exact prices are not yet known, Comcast will probably charge $1.99-$2.99 per episode, whereas Netflix costs $8 per month with unlimited streaming, and access to the second season.
But if it means Comcast can convince viewers to not ‘cut-the-cord‘ then it will be a job well done. House of Cards is also available on Blu-ray and DVD as well as from other online retailers such as Amazon Instant Video.